Google Ads 与广告投放
共 27 篇文章
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跳转后 UTM 或 gclid 丢失，广告来源为什么变成 Direct
广告参数在跳转中丢失会让 GA4 归为 Direct。用可复现的测试路径判断是丢参、跨域、Referrer 还是隐私限制，并给出修复清单。
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Google Ads报表有转化，销售却说没客户：怎样回传有效询盘
Google Ads有转化却没有有效询盘，先核对按钮、表单、销售合格线索与成交口径。本文给出状态字典、字段契约、合规授权、离线回传诊断及CRM对账方法，说明何时适合评估线索增强型转化。
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Other search terms in Google Ads | How to optimize
Understand the Other search terms category in Google Ads, review its share of spend and use available query data to improve keyword decisions.
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Can you freely change the bid strategy type for Google Ads? | Operation Guide
Review how to change a Google Ads bidding strategy, the risks of frequent changes and the preparation needed to evaluate the effect on campaign performance.
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How to set up Google Shopping ads | Complete operation guide from 0 to 1
Want your products to appear in front of customers?
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Google Ads Keyword Too Long? Check Match Types and Negative Keywords
If Google Ads rejects a long keyword or negative keyword, check the affected field, match type and search terms. Avoid unsupported savings claims.
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Google Web Incentive Ads in China | Application Process
Review AdSense application requirements, account setup and post-approval configuration, including the policy and site-readiness checks involved.
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How to export data from Google Ads (and read dates and conversions correctly)
Export Google Ads data from tables, reports or the API, and get the date range and conversion basis right so the numbers answer the question you are actually asking.
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Google Shopping Ads Visibility: Impression Share, Product Data, and Bidding
Review Shopping-ad visibility by industry and campaign conditions, then consider feed quality, bids and product information when planning improvements.
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Google Search Ads VS Performance Max Ads | 5 Major Differences
Compare Search and Performance Max campaigns across placements, objectives, ad formats, control and use cases before selecting the right campaign mix.