We tried using ChatGPT to generate keywords, and traffic dropped by 43%
While you’re hesitating over Ahrefs’ $99/month fee, Google’s algorithm updates have already let competitors use free tools to snatch your long-tail keyword rankings.
According to Moz research, 72% of SEO professionals give up on keyword optimization due to tool costs, but few people know: Google’s officially provided free data can solve 85% of paid tool needs.

Google Keyword Planner
✅ Advantages
- Data comes from Google searches, covering 90% of languages/regions
- Directly shows ad bid ranges (judging commercial value)
❌ Disadvantages
- Monthly search volume shown as ranges (e.g., 100-1K), not exact values
- Requires registering a Google Ads account (but no payment needed)
🔧 Operation Steps (Desktop)
- Visit Google Ads → Register account → Click “Tools” → “Keyword Planner” after logging in
- Enter seed keywords (e.g., “fitness meals”) → Click “Get Results”
- In filters, check:
- Monthly search volume: 1000-10,000
- Competition level: Low
- Export to Excel, prioritize keywords with “Suggested bids” under $1 (high commercial value but fewer advertisers)
📌 Applicable Scenarios
✓ Determine feasibility of entering new markets ✓ E-commerce product keyword filtering
Ubersuggest (Free Version)
✅ Advantages
- Shows keyword difficulty (KD value) and CPC data
- Can analyze competitor websites’ TOP keywords
❌ Disadvantages
- Free version limited to 3 searches per day
- Long-tail keyword coverage lower than Ahrefs
🔧 Operation Steps (Mobile-Optimized)
- Visit Ubersuggest Official Website → Enter competitor domain (e.g., http://www.xxx.com)
- Click “Keyword Analysis” → Sort by “Traffic (Monthly)”
- Filter conditions:
- Keyword difficulty (KD) < 40
- Traffic > 500
- Copy “Low KD High Traffic” keywords to content schedule (prioritize writing about extended topics that already have traffic)
📌 Applicable Scenarios
✓ Quickly find competitor vulnerability keywords ✓ Small/medium blog content priority sorting
AnswerThePublic (Question Keyword Mining)
✅ Advantages
- Visualizes user search intent (question trees/preposition structures)
- Supports Chinese search (requires manual URL parameter modification)
❌ Disadvantages
- Free version limited to 3 searches per day
- Chinese data richness not as good as English
🔧 Operation Steps (Chinese Keyword Tips)
- Visit AnswerThePublic → Enter Chinese keyword (e.g., “immigration”)
- Add
&localse=zhat the end of the URL, press Enter (force display of Chinese results) - Download CSV file, filter keywords containing:
- Question words: how/why/which
- Prepositions: cost/conditions/risks
- Use the filtered question keywords as article subheadings (improve FAQ section coverage)
📌 Applicable Scenarios
✓ Q&A platform content library building for Zhihu/Xiaohongshu ✓ Video script pain point mining
Keyword Tool Dominator (Long-tail Keyword Expansion)
✅ Advantages
- Real-time scraping of Google/YouTube/Bing autocomplete suggestions
- Supports non-English keywords (e.g., Japanese/Spanish)
❌ Disadvantages
- Requires browser extension installation
- Some results contain duplicates or meaningless combinations
🔧 Operation Steps (Cross-border E-commerce Usage)
- Install Chrome Extension → Open Google Japan (http://www.google.co.jp)
- Search core keyword (e.g., “歯磨き粉 おすすめ”) → Click extension icon
- On results page, check:
- Include local keywords (example: Japan → “楽天””ドラッグ 스토어”)
- Exclude brand keywords (example: “クリニカ””システマ”)
- Import final keyword list to Google Translate, prioritize creating multilingual product pages
📌 Applicable Scenarios
✓ Amazon/Etsy platform Listing optimization ✓ Local service SEO (food/beverage/beauty, etc.)
Google Trends (Trend Insights)
✅ Advantages
- Real-time reflection of search popularity changes (with region/time dimensions)
- Related keyword mining (rising/declining keywords)
❌ Disadvantages
- Doesn’t show specific search volumes
- Requires manual comparison of multiple keywords
🔧 Operation Steps (Hot Topic Leverage)
- Visit Google Trends → Enter industry keyword (e.g., “camping”)
- Time range: “Past 12 months” → Region: “China”
- Click “Related Queries” → Filter “Rising”
- Plant rising keywords (example: “summer camping outfit for women”) into existing article opening paragraphs (use Ctrl+F to find suitable positions)
📌 Applicable Scenarios
✓ Seasonal product content warm-up ✓ Headline/WeChat Official Account hot topic topic selection
Quickly match tools based on your needs:
| Your Goal | Recommended Tool | Execution Key Points |
|---|---|---|
| Find small-traffic keywords for quick ranking | Ubersuggest | Target KD<40 keywords with few competitor backlinks |
| Prepare Zhihu topic library | AnswerThePublic | Export “Why__” “How to__” type questions |
| Optimize Amazon Japan Listing | Keyword Tool Dominator | Capture local keywords like “口コミ””比較” |
| Determine whether to enter Brazil market | Google Keyword Planner | Filter search volume >500 and CPC <$0.5 keywords |
| Capture Qixi Festival traffic | Google Trends | Plan “gift” “dating” related keywords 2 weeks in advance |
Pitfall Reminders
⚠️ Free ≠ Almighty: Combine tools to compensate for individual flaws (example: use Google Trends to verify if keywords found on Ubersuggest are in a rising phase)
⚠️ Chinese Limitations: AnswerThePublic prioritizes English by default, Chinese keywords need manual parameter addition
✅ Data Calibration: All tool results need secondary filtering using real click-through rates from Google Search Console



