Brand name is unique with low competition | But what should I do if the website does not appear in Google rankings?

New Brand Naming is Unique, Industry Competition Below 10 (Ahrefs Keyword Difficulty Value), Yet the Official Website Can’t Be Found?

Data shows that 78% of first-time visitors will directly search for the brand name, but the 2023 GSC sampling report shows that 15% of unique brand websites were not indexed due to technical issues, and 42% of indexed pages could not enter the top 10 due to thin content.

Troubleshooting Basic Technical Issues

According to GSC’s Q4 2023 report, approximately 35% of new websites remain unindexed within 3 months, with 70% due to technical barriers: 22% blocked by robots.txt misconfiguration, 18% due to server 5xx errors, and 25% due to JS dynamic content that Google cannot parse.

Even if already indexed, 12% of pages are hidden by noindex tags, and Google simply “can’t see” your website.

Confirm Index Status Using the site: Operator

What is the site: Operator?

site: is a Google search advanced operator that limits search results to pages from a specified domain.

For example, entering site:yourbrand.com will show Google all indexed pages on your website.

According to GSC’s Q4 2023 “New Website Indexing Trends Report,” 28% of standalone websites launched within 3 months are completely unindexed, with 15% due to technical issues (such as robots.txt blocking) and 13% due to crawl delay.

The site: operator lets you see the fastest way: Does your website “exist” in Google’s search engine?

Using site Correctly

1. Don’t Miss “www” or Subdomains

If your website has both www.yourbrand.com and yourbrand.com versions, Google treats them as different domains.

For example, entering site:yourbrand.com may only show indexing for the non-www version; entering site:www.yourbrand.com shows the www version.

Recommended reading: Google site Usage | 5 Core Uses + 7 Advanced Tips

Data Reference: Ahrefs’ tracking of 500 new brands shows that 32% mistakenly believed they were “not indexed” due to ignoring subdomain differences, when in fact Google only indexed one version.

2. Add Keywords to Narrow Results

If you want to confirm whether the “brand name page” is indexed, enter site:yourbrand.com Your Brand Name.

For example, site:example.com ExampleBrand — this will only show indexed results containing “ExampleBrand.”

Applicable Scenarios: When the homepage is already indexed but you want to confirm whether specific pages like “About Us” or “Product Pages” exist.

3. Results Are Not Real-Time

After Google crawls a page, it takes time to process and update the index. New pages take an average of 3-7 days from crawling to appearing in site: results (GSC official data).

If you submit a URL today and search site: tomorrow with no results, that’s normal — unless there’s still no change after 10 days, then technical troubleshooting is needed.

From “No Results” to “Complete Indexing”

Result 1: No Pages Displayed (Most Common)

Manifestation: The search box shows “No matching results found” or only displays “About XX results” with no specific pages.

Possible Causes:

• Completely Uncrawled (45%, GSC 2023 data): Google’s crawler has never visited your website. Common in server configuration errors (such as IP blocked), domain resolution issues (DNS not effective), or the website went live less than 24 hours ago (new domains need time for initial crawling).
• Completely Blocked by robots.txt (22%): The robots.txt file has Disallow: /, or all page paths are set to prohibit crawling (such as Disallow: /*).
• Empty or Invalid Page Content (18%): For example, homepage only has images with no text, or 404 error pages, where Google determines “no valid content to index.”

Next Steps:

1. Check domain resolution: Use tools (such as MXToolbox) to confirm DNS is effective and global access has no delays;
2. Check robots.txt: Enter your-domain.com/robots.txt, confirm there is no Disallow: / or full path prohibition directives;
3. Manually submit URL: In GSC’s “URL Inspection” tool, enter the homepage link, click “Request Indexing,” and force Google to crawl.

Result 2: Only Some Pages Displayed (e.g., Homepage + 1-2 Internal Pages)

Manifestation: You can see a few pages, but far fewer than expected (for example, an e-commerce site with 50 product pages only shows the homepage and product page A).

Possible Causes:

• Insufficient Internal Links (38%, SEMrush research): Google’s crawler primarily discovers pages through links. If product page A is linked from the homepage but product page B can only be dynamically loaded via JS from product page A, the crawler may “get lost.”
• Low Page Authority (25%): New pages or low-engagement pages (such as “Privacy Policy”), Google prioritizes crawling but may not display them in site: results (may be indexed but not prioritized for display).
• URL Parameter Chaos (15%): For example, product pages with random parameters (example.com/product?id=123&ref=abc), Google may treat them as duplicate pages and only index one.

Next Steps:

1. Check internal link structure: Use Ahrefs’ “Site Audit” tool to see the number of “unlinked pages” — if it exceeds 30% of total pages, links are insufficient;
2. Simplify URLs: Remove irrelevant parameters, ensure each page has a unique, static URL (such as example.com/product-name);
3. Increase page engagement: Add “Popular Products” module on the homepage to guide crawlers to crawl more internal pages.

Result 3: Complete Page List Displayed (Ideal State)

Manifestation: You can see most pages on the website, especially core pages (homepage, product pages, about us).

You Still Need to Confirm “Indexing Quality”:

• Cross-Verify with GSC: Go to GSC “Indexing” → “Coverage,” click on “Indexed” pages, and check “Page Experience” scores (below 80 may indicate mobile adaptation or loading speed issues, affecting ranking);
• Check for “Duplicate Content”: If multiple page titles and descriptions are highly similar (for example, “Men’s T-shirt” and “Men’s Top” have duplicate content), Google may only index one, marking others as “duplicate.”

Data Reference: Even if site: shows complete indexing, 12% of pages are still devalued by Google for “low quality” (Source: 2023 Google Webmaster Central Blog).

View Crawl Status Using Google Search Console

Why GSC is the “Microscope” for Crawl Issues?

Google Search Console (GSC) is an official website management tool provided by Google, directly syncing Google’s crawler’s “perspective” — it tells you:

• When did the crawler come?
• What problems did it encounter?
• Which pages did it crawl?

According to GSC’s 2023 “Website Health Benchmark Report,” within 6 months of a new website going live, 63% of indexing issues can be located through GSC’s “Coverage” and “Crawl Stats” reports.

In other words, 90% of “can’t find official website” problems can find specific causes in GSC.

The Four Major Categories of GSC Crawl Status

Open the GSC dashboard, go to “Indexing” → “Coverage,” and you’ll see the crawl status of all pages on your website.

1. Errors

Pages marked red “Error” mean Google’s crawler attempted to crawl but failed completely.

GSC subdivides these errors into 5 types, the following 3 are most common (data from GSC 2023 Q4 sampling):

Case Study: A home decor brand’s official website returned 503 errors for 3 consecutive days due to server configuration errors, with GSC recording 127 crawl failures. After fixing the server, all error pages were re-indexed within 3 days.

2. Warnings

Pages marked yellow “Warning” mean the crawler crawled content but with poor experience. The most typical is “Mobile Adaptation Issues” (GSC data shows 41% of warnings are related to this):

• Manifestation: Mobile preview shows overlapping text, buttons unclickable;
• Cause: Page uses fixed-width layout, or font is too small (less than 16px);
• Impact: Although indexable, mobile rankings will be lowered (Google fully transitioned to “mobile-first indexing” in 2022).

Solution: Scan pages using GSC’s “Mobile-Friendly” tool, adjust CSS to responsive design, ensure text ≥16px, buttons ≥48x48px.

3. Indexed

Pages marked green “Indexed” mean Google has recorded the content.

But this doesn’t mean “perfect” — clicking the page title to enter the detail page still shows:

• Crawl Date: Last crawl time (such as “2024-03-15”), not updated for over 30 days may affect content freshness;
• Page Experience Score (Core Web Vitals): Comprehensive score for loading speed, interactivity, and visual stability (needs optimization if below 80);
• Number of Links: Number of times the page is linked from other pages (few internal links may cause crawlers to stop visiting).

4. Excluded: Crawler “Actively Ignored”

Pages marked gray “Excluded” mean Google explicitly does not index them.

Common causes:

• Duplicate Content (55%, SEMrush research): Highly similar to indexed pages in title, description, and body (for example, “Men’s T-shirt” and “Men’s Top” have duplicate content);
• Low-Value Content (30%): For example, “Contact Us” page only has a phone number with no substantive information;
• Sensitive Content (15%): Content involving privacy, copyright infringement, or violating Google policies.

Use “Crawl Stats” to See Crawler’s “Crawl Volume”

GSC’s “Crawl Stats” report (in “Settings” → “Crawl Stats”) helps you quantify crawler behavior:

• Number of Crawls: Number of times Google’s crawler visited your website in the past 30 days.
  • Ideal value for new sites: 50-200 times per day (too few may result in being ignored, too many may pressure the server);
  • Data reference: Ahrefs’ tracking of 100 new brands shows that websites with <30 crawl/day have only 18% indexing rate within 3 months.
• Download Size: Total bytes downloaded per crawl.
  • If download size suddenly increases (such as from 1MB to 5MB), it may be due to large images or videos added to the page, causing slower crawling;
  • Solution: Compress images (use WebP format), lazy-load non-above-the-fold videos.
• Crawl Depth: Number of page levels the crawler can reach.
  • Ideal state: Can crawl to pages 3+ levels deep (such as Homepage → Product Category → Specific Product);
  • Problem manifestation: If only the homepage and 1 level of internal pages can be crawled, internal links are insufficient.

Check “Indexable” Tags

What is the noindex Tag

noindex is one of the meta tags supported by Google, essentially a line of HTML code: <meta name="robots" content="noindex">.

Its purpose is to tell Google’s crawler: “This page doesn’t need to be included in the search index”.

Even if Google can normally crawl page content, it will not add it to search results once it detects this tag.

According to GSC’s 2023 “Analysis of Reasons for Unindexed Pages,” 12% of new site unindexed pages and 35% of crawled but unindexed pages have issues with noindex tags.

Why noindex Gets Added by Mistake

1. Website Builder “Default Settings” (41%, SEMrush 2023 data)

Website building platforms like Shopify, Wix, and Squarespace add noindex to some category pages by default to prevent “duplicate content” (such as overlapping content on category and product pages).

• Case Study: A handmade candle brand built their site with Shopify; after going live, searching the brand name only showed the homepage, with GSC showing all “Product Category Pages” marked as “blocked.” Upon inspection, Shopify had added noindex to all category pages by default, requiring manual disabling in “Online Store → Navigation → URL Structure.”

2. CMS Plugin “Overprotection” (28%, Ahrefs Research)

WordPress plugins like Yoast SEO and Rank Math may add noindex to “Search Results Pages” and “Tag Pages” due to user errors or default configuration.

• Risk: If the brand’s official website has a blog function, adding noindex to search results pages seems reasonable (to avoid duplication), but if the brand name happens to appear in search result descriptions, users searching the brand name may not see related content.

3. Developer “Experientialism” (22%, GSC Error Reports)

Some developers believe “non-core pages don’t need to be indexed” and add noindex to pages like “About Us” and “Case Studies.”

But when users search by brand name, they may want to learn about this information — for example, searching “XX Organic Skincare,” the user may want to click “Our Farm Story.”

4. Hidden HTTP Header Tag (9%, Easily Overlooked)

In addition to HTML meta tags, noindex can also be passed via HTTP response headers: X-Robots-Tag: noindex.

This method is more hidden and invisible to regular users, but Google’s crawler will read it.

• Inspection Method: Use browser developer tools (F12 → Network → click page request → view Response Headers), search for “X-Robots-Tag.”

3 Steps to Check noindex Tags

1. View Page Source Code (Most Direct)

• Operation: Right-click web page → “View Page Source” → press Ctrl+F to search for noindex.
• Focus on: <head> tag’s <meta name="robots" content="...">, if content contains noindex, the page is marked.
• Note: Some pages may have multiple meta robots tags (such as having both noindex and nofollow), need to confirm if noindex is present.

2. Use Browser Extension Tools for Quick Scanning (Suitable for Non-Technical Personnel)

Install free extensions (such as “Meta Robots Tag Checker” or “SEO Meta in 1 Click”), which will directly display “Whether blocked by noindex” after visiting a page.

• Advantage: No need to look at code, results in 1 second; supports batch checking multiple pages.

3. Check HTTP Response Headers (For Hidden Tags)

• Operation: F12 → Network → refresh page → click any request (such as “index.html”) → view “Response Headers” → search for “X-Robots-Tag.”
• Judgment: If it shows X-Robots-Tag: noindex, the page is hidden-tagged.

How Long After Removing noindex Before Page Can Be Indexed

Based on GSC 2023 test data:

• Pages that were crawled but blocked by noindex: After removing the tag, average 2-5 days for re-indexing (because Google already has the crawling record for that page, just needs to update the tag).
• Pages not crawled yet: Need to first trigger crawling (such as through GSC “Request Indexing”), then remove the tag after crawling, total time approximately 7-10 days.

Manually Submit Page Links to Google

Why Manual Submission is Needed

Google’s crawler (Googlebot) crawls hundreds of billions of pages across the web daily, but resources are limited, new pages or small websites are difficult to be “prioritized”.

According to Google official data, the average time for new pages to go from launch to natural crawling is 14-21 days (2023 Webmaster Central Report).

For brand official websites urgently needing to be indexed, this is too long — users may have already searched for your brand name and not found you, switching to competitors.

Manual submission is giving Google an “explicit crawling invitation”: telling it “my page is ready, come index it.”

Three Ways to Submit Manually

1. URL Inspection Tool (Single Page Submission, Suitable for Urgent Needs)

This is the most commonly used manual submission method, simple to operate, suitable for quick submission of single pages (such as homepage, key product pages).

Operation Steps:

① Log into GSC dashboard → go to “URL Inspection” tool (left navigation “Indexing” → “URL Inspection”);

② Enter the page link to be submitted (such as https://yourbrand.com/about);

③ Click “Request Indexing.”

Data Support:

• Google official tests show that pages submitted through “Request Indexing” 70% are crawled within 3-7 days (natural crawling takes 14-21 days);
• After submission, GSC will return “Crawl scheduled” or “Crawled” status prompts (if showing “Error,” technical issues like server 5xx errors need to be resolved first).

Note: Maximum 1000 URLs can be submitted per day (personal account), enterprise accounts have no explicit limit, but excessive submission may be marked as “spam.”

2. Batch Submission (Multi-Page Submission, Suitable for Website Redesign or New Sections)

If you need to submit dozens or even hundreds of pages at once (such as launching new categories or adding 10 new product pages), you can use the “Batch Submission” feature.

Operation Steps:

① Prepare a plain text file (.txt), one page link per line (such as:

https://yourbrand.com/product1

https://yourbrand.com/product2

…);

② Go to GSC “Indexing” → “Batch Operations” → “Submit URLs”;

③ Upload the .txt file and click “Submit.”

Data Reference:

• Ahrefs’ testing of 200 new brands shows that after batch submission, 85% of pages are indexed within 5-10 days (single page submission takes 7-14 days);
• File size limit is 2MB, can contain up to 2000 URLs (exceeding requires batch submission).

3. Sitemap Submission (Full Site Submission, Suitable for Long-Term Maintenance)

A sitemap is an index file of all pages on your website (in .xml format), submitting a sitemap is equivalent to “telling Google all crawlable pages on the site at once.”

Operation Steps:

① Generate sitemap (auto-generated by website building tools, or use online tools like XML-Sitemaps.com);

② Go to GSC “Indexing” → “Sitemaps” → enter sitemap address (such as https://yourbrand.com/sitemap.xml);

③ Click “Submit.”

Advantages:

• Google will periodically scan the sitemap and automatically discover new pages or updated content;
• Data shows: Websites that submit sitemaps have new pages crawled 42% faster than those that don’t (SEMrush 2023 research).

Why Manual Submission Has No Effect

Many people waited a week with no change after submission. The problem isn’t with the submission itself, but :

1. Page Still Has Technical Issues (45%, GSC Error Reports)

If the page has server errors (5xx), is blocked by robots.txt, or has noindex tags not removed, Google cannot crawl even after submission.

• Verification Method: After submission, check the status in GSC “URL Inspection” tool — if showing “Unable to crawl” or “Blocked,” technical issues must be resolved first.

2. Page Content Quality is Too Low (30%, Google Webmaster Guidelines)

Google only indexes “valuable” pages. If you submit blank pages, pages with only images, or content unrelated to the brand (such as mistakenly submitting third-party links), Google will ignore them.

• Judgment Criteria: Does the page have clear core information (such as brand introduction, product features), is the text volume >300 words (Ahrefs recommendation).

3. Submission Frequency Too High (15%, GSC Official Reminder)

Submitting more than 1000 URLs per day, or repeatedly submitting the same page, may cause Google to judge it as “spam“, resulting in submission rejection.

• Recommendation: New sites should submit no more than 50 URLs per day, which can be increased to 200 after stabilizing; repeat submission interval at least 7 days.

Optimize Content to Improve Relevance

When users search for a brand name, 72% want to confirm the authenticity of the official website and service details (SEMrush 2023 Behavior Report), but 63% of new brand official websites are not marked by Google as “highly relevant” due to thin content (Ahrefs).

The core of optimization is making content match users’ real needs: clearly address 3 types of high-frequency questions (product features, service guarantees, brand background), increase content length to 800+ words, originality above 90%, and solve users’ unspoken implicit questions (such as “Is it durable?” “How is after-sales?”) — only then can Google recognize “usefulness” and promote ranking.

Clarify User Needs When Searching Brand Names

5 Types of User Needs When Searching Brand Names

Users don’t search brand names without reason. According to SEMrush’s classification of “brand keyword search intent,” 78% of search behavior can be categorized into the following 5 types:

1. Use Tools to Discover “Unmet User Needs”

• Google Search Console: Filter “Uncovered Queries” under “brand keyword” (i.e., what users searched for but your website didn’t display). For example, a yoga mat brand may discover users searching “Is XX yoga mat non-slip?” and “Is XX yoga mat suitable for hot yoga?”;
• Competitor Analysis: Use SEMrush to see competitors’ brand keyword content long-tail keywords, finding directions “they wrote but didn’t elaborate on.” For example, competitors wrote “yoga mat material” but didn’t write “non-slip performance of material at different temperatures”;
• User Feedback: Organize customer service records, social media comments, extract high-frequency questions (such as “Does the yoga mat have a smell?” “Can I wash it in the washing machine?”).

2. Design “In-Depth Answers” for Each Question

After finding the need, structure content like a “solution question”:

• Background Introduction: Start with scenarios familiar to users (such as “Yoga practice in summer, mat keeps slipping?”);
• Data Support: Quote test results (such as “our mat uses XPE foam, non-slip coefficient reaches 0.85 at 30°C, higher than industry standard of 0.7”);
• Comparative Verification: Compare with common questions (such as “ordinary PVC mat softens at high temperatures, our mat showed no deformation after 48 hours at 60°C”);
• User Testimonials: Quote real feedback (such as “User @YogaLover23: used for 3 months, didn’t slip in hot yoga class”).

3. Avoid “Pseudo-Original”: Reject Collage, Emphasize “Exclusive”

Original doesn’t mean “rephrase others’ content,” but adding your brand’s unique information:

• Technical Details: If it’s a handmade brand, write “our craftsmen only make 5 bags per day, each seam goes through 3 inspections”;
• User Stories: Write “A mother after using our children’s tableware said, ‘My child finally eats on their own'”;
• Internal Testing: Write “We had 10 outdoor enthusiasts take our backpack on a 5-day continuous hike, collecting 20 improvement suggestions.”

4. After Publishing: Verify “Depth” Effect with Data

1-2 months after content is published, judge effectiveness through these metrics:

• Google Search Console: Check if the content is indexed and appears in search results for “brand keyword”;
• User Dwell Time: Use tools like Hotjar to see users’ dwell time on this page (ideal value ≥1 minute);
• Search Ranking: Use Ahrefs to track long-tail keyword ranking for this content (such as whether “Is XX yoga mat non-slip” enters top 5).

Use Internal Links to Connect Content

Google’s crawler follows links to visit different pages, and users can also find more related content through links.

Ahrefs’ 2023 tracking data for 200 small and medium brands shows: Pages with internal links have 35% higher Google crawl frequency than orphan pages;

Users who access pages through internal links have average dwell time 1.2 minutes longer.

Value of Internal Links

The role of internal links in SEO and user experience far exceeds “jumping from one page to another.” We combined Google official documentation and Backlinko test data to break down its 3 underlying logics:

1. Help Google “Understand Website Structure”

When Google’s crawler visits a website, it starts from the homepage and “crawls” along links. Without internal links, the crawler may only crawl the homepage and leave, causing deep content (such as blog articles, product detail pages) to not be indexed.

• Data support: Ahrefs tested 100 new websites. Websites without internal links have average indexing rate of only 42%, while websites with internal links have indexing rate of 78% (indexing rate = number of pages indexed by Google / total pages);
• Structural value: Links can connect scattered content into thematic clusters. For example, under the “handmade leather goods” theme, links to “care guide,” “material science,” “user cases,” Google will identify this as a “professional leather goods brand,” not scattered pages.

2. Improve User Dwell Time and Engagement

The longer users stay on a page and click more, the more Google considers the content “useful.”

• Case data: American handmade candle brand “Hearth & Haven” linked to product page “XX Cedar Candle” in the blog article “How to Choose a Scented Candle.” User clicks through that link reached 18%, and average page dwell time extended from 45 seconds to 1 minute 30 seconds (Google Analytics data);
• Reverse signals: Pages without internal links, users browse an average of 1.2 pages before leaving (bounce rate 85%); pages with links, users browse an average of 3.5 pages (bounce rate 58%) — low bounce rate is a ranking bonus.

3. Strengthen “Topic Relevance” and Improve Ranking Stability

When multiple pages are expanded around the same topic (such as “leather care”) through links, Google determines this topic is the website’s “expertise” and gives higher weight to related pages.

• Backlinko test: For the “handmade leather care” theme, after connecting 5 related articles with internal links, 3 articles’ brand keyword rankings improved from “none” to top 10, and ranking volatility narrowed (monthly ranking change ≤2 positions, compared to orphan pages with monthly volatility ≥5 positions).

How to Plan Internal Link Structure

We combined SEMrush’s analysis of 500 high-ranking websites to summarize practical steps:

Step 1

First categorize all pages on the website and find “topic-related clusters.”

For example, a brand selling outdoor gear can be divided into:

• Core Product Pages (tents, sleeping bags, hiking poles);
• Usage Guides (“How to set up a tent,” “How to choose sleeping bag temperature rating”);
• Maintenance (“Tent waterproof coating repair,” “Hiking pole screw replacement”);
• User Stories (“Completed my first snow mountain hike with our tent”).

Operation Method: List all page URLs in Excel, group by topic, mark each group’s core keywords (such as “tent usage,” “hiking pole maintenance”).

Step 2

Pages under the same topic form a “pyramid structure” using internal links:

• Top level: One “overview article” (such as “Outdoor Gear Beginner’s Guide”), linking to all sub-content;
• Middle level: Sub-articles (such as “5 Key Factors for Tent Selection”), linking to more specific operation guides (such as “Tent Setup Video Tutorial”);
• Bottom level: Specific problem solutions (such as “What to do if tent leaks”), linking back to overview article and middle-level guides.

Case study: UK niche bicycle brand “CycleCraft” connected “bicycle maintenance” related pages:

• Overview page “Bicycle Year-Round Maintenance Plan” → links to “Spring Brake System Adjustment” and “Summer Tire Pressure Adjustment”;
• “Spring Brake System Adjustment” → links to “Brake Pad Wear Detection Method” and “Brake Cable Replacement Tutorial”;
• “Brake Pad Wear Detection Method” → links back to overview page for users to easily return to view the overall plan.

3 Key Points to Note When Adding Links

1. Anchor Text: Don’t Use “Click Here,” Use “Specific Questions”

Anchor text is the text of the link, and Google judges the content of the linked page through it.

• Negative example: “To learn more care tips, please [click here]” (anchor text is vague, cannot convey value);
• Positive example: “When cleaning XX tent, focus on treating seam waterproofing, [specific method here]” (anchor text contains keyword “tent seam waterproofing,” pointing to specific tutorial page).

2. Link Position: “Naturally Appear” in Body, Don’t Stack in Sidebar

Both users and crawlers focus more on links in body content.

• Best positions:
  • In body text when mentioning related topics (such as when writing about “tent setup,” insert “How to secure in strong winds? See this [windy day tent securing tips]”);
  • In “Related Reading” section at page end (put 2-3 same-topic links, such as “After reading about maintenance, try our [tent storage guide]”).
• Avoid positions: Sidebar “popular links” (users rarely click, Google gives low weight), footer with large number of unrelated links (will be judged as “junk links”).

3. Quantity Control: 2-3 per Thousand Words, Don’t “Add Links for the Sake of Links”

Links are not the more the better. Backlinko’s analysis of 1000 high-ranking pages found:

• Pages with 2-3 internal links per thousand words have highest user click-through rate (15%);
• Pages exceeding 5/thousand words, users feel “information overload,” and bounce rate increases by 12%.

Finally, I want to say that SEO takes time, possibly 3 months, 6 months, or even longer, even if this keyword has no competition.