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SEO公式中的标题标签和描述标签如何制定

  • 2024-02-02

标题标签制定

何为标题标签？

标题标签是指HTML中的标签，它定义了网页的标题，是搜索引擎结果页（SERP）中显示的主要标题。</p> <h4><span class="ez-toc-section" id="%E5%A6%82%E4%BD%95%E5%88%B6%E5%AE%9A%E6%A0%87%E9%A2%98%E6%A0%87%E7%AD%BE%EF%BC%9F"></span>如何制定标题标签？<span class="ez-toc-section-end"></span></h4> <ul> <li>使用关键词：根据网页内容和目标关键词，将重要的关键词放在标题标签中。</li> <li>保持核心信息：确保标题标签准确传达网页主题和内容。</li> <li>限制长度：由于搜索引擎对标题字符数有限制，一般建议在<strong>50-60个字符之间</strong>，以确保完整显示。</li> <li>吸引点击率：使用动词、数字、问题等来吸引用户点击，增加标题标签的吸引力。</li> <li>个性化：定制每个页面的独特标题，避免重复和模板化的标题标签。</li> <li>无HTML标签：在标题标签中不要使用HTML标签，如<br />、 <p>等。</li> </ul> <h4><span class="ez-toc-section" id="%E6%A0%87%E9%A2%98%E6%A0%87%E7%AD%BE%E7%9A%84%E4%B8%AD%E6%96%87%E5%86%85%E5%AE%B9%E7%A4%BA%E4%BE%8B%EF%BC%9A"></span>标题标签的中文内容示例：<span class="ez-toc-section-end"></span></h4> <pre> <title>中文SEO文章优化技巧-增加网页曝光率，提升排名</title> </pre> <h3><span class="ez-toc-section" id="%E6%8F%8F%E8%BF%B0%E6%A0%87%E7%AD%BE%E5%88%B6%E5%AE%9A"></span>描述标签制定<span class="ez-toc-section-end"></span></h3> <h4><span class="ez-toc-section" id="%E4%BD%95%E4%B8%BA%E6%8F%8F%E8%BF%B0%E6%A0%87%E7%AD%BE%EF%BC%9F"></span>何为描述标签？<span class="ez-toc-section-end"></span></h4> <p>描述标签是指HTML中的<meta name="description">标签，用于描述网页的内容，并在搜索引擎结果页（SERP）中显示网页摘要。</p> <h4><span class="ez-toc-section" id="%E5%A6%82%E4%BD%95%E5%88%B6%E5%AE%9A%E6%8F%8F%E8%BF%B0%E6%A0%87%E7%AD%BE%EF%BC%9F"></span>如何制定描述标签？<span class="ez-toc-section-end"></span></h4> <ul> <li>简明扼要：以2-3个句子描述网页主要内容。</li> <li>关键词优化：在描述中使用目标关键词，但要自然流畅，不要过度堆砌。</li> <li>引起兴趣：使用吸引人的文字和表述方式，激发用户点击兴趣。</li> <li>限制长度：由于搜索引擎对描述字符数有限制，一般建议在<strong>150-160个字符之间</strong>以确保完整显示。</li> <li>针对页面：确保每个页面的描述标签都准确描述该页面的内容，避免重复或模板化内容。</li> <li>无HTML标签：不要在描述标签中使用HTML标签，如<br />、 <p>等。</li> </ul> <h4><span class="ez-toc-section" id="%E6%8F%8F%E8%BF%B0%E6%A0%87%E7%AD%BE%E7%9A%84%E4%B8%AD%E6%96%87%E5%86%85%E5%AE%B9%E7%A4%BA%E4%BE%8B%EF%BC%9A"></span>描述标签的中文内容示例：<span class="ez-toc-section-end"></span></h4> <pre> <meta name="description" content="想要优化中文SEO文章的曝光率和排名吗？本文为你详细介绍中文SEO文章优化的技巧，帮助你提升网页在搜索引擎上的可见度和排名。"> </pre> </div> </div> </div> <div class="elementor-element elementor-element-30d5ae52 e-con-full e-flex e-con e-child" data-id="30d5ae52" data-element_type="container" data-settings="{"content_width":"full","container_type":"flex"}"> <div class="elementor-element elementor-element-267c7e17 elementor-widget elementor-widget-heading" data-id="267c7e17" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">More Posts</h2> </div> </div> <div class="elementor-element elementor-element-45e964fd elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="45e964fd" data-element_type="widget" 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