Google and Search engine optimization

It is essential to appreciate how search engines work before doing SEO, and it can also help us do SEO better.

How does Google operate?

​Straightforward to grasp: Google consists of a crawler, an index, and an algorithm.

Crawlers track and crawl links on the web, which is the main reason why websites with more links are more likely to be crawled by Google.

Crawlers run on the Internet 24 hours a day, 7 days a week, and keep the HTML versions of all web pages in a massive database called an index.

If the Google crawler goes to your site again and discovers new or altered pages, this index will be updated to save the new version of the page. Depending on the traffic to the site and the number of changes to the site, crawlers will appear more or less frequently.

f78476101b878822b899b28923a0fc7fGoogle's algorithm

After indexing your site, Google can display it in search results. A search engine attempts to match a search query to a web page it indexes.

To do this, Google has a specific algorithm that determines which pages are shown in which order. How the algorithm operates is a secret. No one knows for sure which factors determine the order of search results 39bet-đua chó-game giải trí -đá gà-đá gà trực tuyến-đánh bài.

The value of search engine links
It is essential to have a basic understanding of how Google and most other search engines utilize links, and the number of links to a page is used to calculate the importance of that page.

​Thus, the more links there are to a particular site, the more search engines believe it to be relevant. These two internal links (from the same site), as well as external links (from other sites), can help rank pages in Google.

This is why it is essential to not only focus on external links when doing link optimization, but also internal link optimization.

Search engine optimization and Google
Search Engine Optimization Search engine optimization (SEO) is the practice of optimizing websites in an effort to get them high in search results.

To do this, SEO tries to form a website according to Google's algorithms. That is, the purpose of this algorithm is to provide online users with answers to their questions and experiences.

While Google's algorithms are still confidential, experienced SEO veterans already have a pretty good idea of what matters.

This is the main reason why SEO ranking has a lot to do with the optimizer's experience.


2023-03-31 21:47:35


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